Going Above and Beyond – Customer Service
In this day and age, it can be argued that great customer service is often one of the most important traits that a business can encompass. The Internet has procured the ultimate “informed user,” through such websites as Yelp, WebMD, and Facebook to name a few. In just minutes, individuals can find Mission Statements, reviews, and information on specific businesses, specialists, injuries, and recoveries. Not only is there an overabundance of information available, there is also the opportunity to be able to choose who and what services you would like. In the physical therapy world, it is the right of the patient to be able to choose which facility they want to go to, whether they have a prescription or not (Direct Access). It is these “informed users” that have made customer service such an integral part of a business, transforming the old adage “the customer is always right” to “the customer must receive the best we can give them and more.”